How to Solve the Duplicate Manufacturer Description SEO Puzzle
If you've been in the ecommerce space long and selling products that you don't manufacture yourself, you've probably been told about the issue with duplicate content, SEO, and how it relates to manufacturer descriptions. The question is, how do solve the problem in a way that doesn't take up too…
3 Ways to Further Grow Your Ecommerce Email Marketing List
The value of having a strong and growing email marketing list for your ecommerce store cannot be overstated. According to a survey of US marketers conducted by the Direct Marketing Association (DMA) and Demand Metric, the survey found that email had a median ROI of 122%. That's four times higher than other…
How to Engage Visitors on Your Ecommerce Product Pages
You have consistent new visitors coming to your store, each one a new potential customer but most are visiting a few product pages and then leaving your site without meaningful engagement. Don't you wish you would have been able to get them to engage with your business, to help them…
How to Identify Great Blog Content for Marketing your Ecommerce Store
You ask yourself the same question time and again when it comes to your blog, "what do I write about that is valuable for my ecommerce customers and will convert more sales?" Instruction from experts always includes the same answer....Volusion's Sr. SEO Manager, Julianne Conway wrote a post about this…
Ecommerce Support Can Increase Sales in More Ways Than You Think
You have a visitor coming to your online store, they're interested in your products...and a good customer service experience is going to help you convert more sales. It seems obvious, right? Well, that is only part of the picture and there are ways that you can use that process in…
Offer Rewards to Your Members for Creating Valuable Content
Answerbase has rolled out its Rewards Program functionality, allowing you to offer tangible rewards to your members for their contributions....so they can exchange any points they've earned for real world prizes. Perhaps you want to offer a great t-shirt or mug with your company's branding on it, or perhaps a gift certificate…
Supercharge Your Link Building through Answerbase’s “Related Content” Features
Answerbase now allows you to easily identify the relationship between the questions that your users post and other relevant content that you have on your site including tutorials, videos, articles, blog posts, white papers, etc. This effectively presents all of the most relevant content you to satisfy the needs of…
Reward Members for Referring Your Site & Growing Your Community
Answerbase administrators can now enable a referral program, where you can reward members for successfully referring their own colleagues and friends to become members of your community. Your current members will earn reputation points for each successful referral, further recognizing them for their contributions. Administration Referral Program Settings & History You'll…
How to Easily Add Q&A to your eCommerce Store’s Product Page
Adding Q&A to the product page of your online store allows you to answer common questions about your products, literally "once and for all", so you effectively service the visitor who originally asks a question as well as any future visitors with that same question down the road. An effective Q&A functionality…
Keep Your Content Up-To-Date with Scheduled Content Reviews
The content on your website is a reflection of your brand and how well your business and site is managed, so its essential that all of the content that you have available is kept up to date. This ensures that the content remains relevant for your audience, and your knowledge…
Lock Down Question Threads from New Posts by Members
There are certain questions that pop up that require an answer from your company and designated experts, and you want to control that message for that specific Q&A thread. Now you're able to lock down a specific question thread so that no members are able to add any additional comments…
Define a SLA Response times for your site, categories, and individual questions
You're able to define an SLA (Service Level Agreement) response time for your Q&A activity, where you can define how quickly your team needs to make sure there is a response to visitors questions. This helps ensure that your asking visitors get a prompt response and have a positive experience…
Expand Your Content with Articles
You are able to grow useful content in a Q&A format to make sure that all of your audience's questions are answered and their informational needs are satisfied. Of course, there are certain topics where its helpful to do a deeper dive with an answer, and other times it becomes…
“Moderation Area” is being Updated and Renamed as “My Work”
We have some exciting new updates that are scheduled for release in September, including an update to the "Moderation Area" functionality which will provide a much better workflow and user experience for you moving forward. There are a few changes that you'll notice after the release that we wanted to…
Customer Support and Marketing: A Match Made in Heaven…or at Least Online
After years of polite distance, marketing and customer support are seeing each other in a whole new light – and making a powerful, exciting connection. Those not-to-be-crossed lines between the parts of a business that generate revenue, like marketing, and the parts that cost money, like customer support, are falling…